AF TRANS Step Challenge and a donation drive that changes more than just your wardrobe

17 June, 2025

Sometimes, to make a positive change, all it takes is… one step. Or clearing a shelf in your closet. Or inspiring a colleague. This summer, we have two great reasons to take action — and both truly matter.

We’re stepping forward together again — both literally and figuratively. The AF TRANS Step Challenge is back to remind us that movement isn’t just about distance. It’s about inner energy, self-care, and the joy of small victories.
Over four weeks, our journey will go through the “Desert of Procrastination” to the “Mountain of Achievement.”

Along the way, there will be:
  • Fun and meaningful themed “locations”,
  • Playlists that make us want to keep moving,
  • Tips and tricks to boost step count effortlessly,
  • And of course, rewards — not just for activity, but for inspiration too.
It doesn’t matter how many steps you take now — what matters is that you start. One step is already a move forward.
Alongside the Challenge, we’re running a charity donation drive in our offices. It’s a great chance not only to free up space in the closet but also to do something truly meaningful for others — and for the planet.

Did you know that producing a single cotton T-shirt can use up to 2,700 liters of water? That’s nearly three years’ worth of drinking water for one person. And yet, many of these items are worn just a few times before being forgotten.

We’re offering a different approach: give the items a second life.

We’re taking in everything from clothes and accessories to books and
textiles — all of which will be donated to charity or sent for recycling.

Every action, no matter how small, makes a difference.

We believe that big changes start with simple things. Join us. Let’s move forward — together.
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