In recent years, the term “green logistics” has become one of the most talked about terms in supply chain management. But what does it really mean? Green logistics is a concept that covers environmentally friendly methods of managing the processes of delivering and storing goods, minimizing the negative impact on the environment. It covers all stages: from production to the end consumer.
Today's consumers, especially young people, are becoming more and more aware of the impact of their purchasing activities on nature. It is not only the quality of the product that matters to them, but also how it was produced and delivered. This creates a demand for sustainable and environmentally friendly logistics solutions. According to a report by the World Economic Forum, 73% of consumers are willing to pay more for goods produced and delivered with environmental standards in mind.